You’ve heard the saying that bad news travels fast.  There’s some truth to this.  But I would argue that what travels even faster is news of someone doing something truly exceptional and making a positive impression.  Do you remember the marketing rule, “Word of mouth is the best advertising”?

Well, what do you think your clients would say if you drove up in your flying car?  And what if you gave them a ride or flight in it?  Think they might mention that to a few people?

Successful people get their product/service and their name out there in a big way.  They communicate via various channels in a big way.  It’s an observable fact that attracting positive attention correlates directly to one’s success.

To me, using the Switchblade (my favorite flying car) as a business tool will be a magnet for positive attention.  This is a no-brainer, really.  It’s cool, it’s sexy, it’s totally unique and out-of-the-box. While others may sit wondering what the heck I’m doing to so “magically” expand my business, I’ll just drive (or fly) off to my next meeting – with a big, knowing smile on my face.

-Martha Bousfield